Learning Outcomes
At the end of this course, students should be able to:
- analyze the concept of the entrepreneurial mindset and apply it to the execution of project from idea generation to feasibility analysis of the project;
- articulate a new venture value proposition and effectively present ideas and concepts;
- develop reflective and analytical skills when evaluating a project;
- determine the feasibility of the business concept through industry, market, trend and economic analysis; and
- develop a business model and strategy for handling competition.
Course Contents
What does it mean to be an entrepreneur? The entrepreneurial path. Identifying and evaluating business opportunities. Models for new venture development. The resourcing requirements. The competitive landscape. Team development and future strategies. From a business idea to a business concept. Business plans. Assessing the feasibility of a “winning concept”. Models for new venture development. Competitive business strategy.
- Lecturer : Mr. Isaac Aondofa Agber