Learning Outcomes
At the end of this course, students should be able to:
- define different types of e-commerce systems;
- describe the major business models, drivers, and benefits of different e-commerce systems;
- generate a portfolio of the steps required to start-up an on-line business;
- design components, systems and processes to meet required specifications for on-line business and web presence;
- build their own web presence and market it using an online platform;
- appreciate ethical implications of on-line business; and
- be aware of the legal and security issues in e-commerce
Course Contents
Introduction to internet-based business models. Types of e-commerce systems. Principles of e-commerce. Development of e-commerce. Business and revenue models, drivers, and benefits of different e-commerce systems. Virtual value chains. E-commerce management. Use of information systems. Knowledge management strategies. E-marketing. Ethical, social and legal aspects of e-commerce.
- Lecturer : Mr. Isaac Aondofa Agber