This course provides a comprehensive understanding of book publishing, exploring both its cultural and business dimensions. Students will gain a deep insight into how the book publishing industry operates, the processes involved, and the various divisions within the industry.
Key learning areas include:
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Concept of Book Publishing: Students will learn about the fundamentals of book publishing, including its definition, history, and role in society.
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Publishing as a Cultural and Business Activity: The course will examine the dual nature of publishing — both as a cultural practice that shapes society and as a business industry driven by commercial interests. Students will explore how publishing contributes to culture, education, and communication, as well as its economic significance.
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The Environment of Book Publishing: Students will gain an understanding of the broader publishing environment, including market forces, trends, and technological advancements that affect the industry. They will also explore publishing as a mass industry, considering its scale and global reach.
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Divisions of the Publishing Industry: The course will introduce the different sectors within the book publishing industry, such as trade, academic, educational, and self-publishing. Students will learn about the roles and responsibilities of various professionals, such as editors, designers, marketers, and distributors.
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The Publishing Process: A detailed exploration of the stages of book publishing, from manuscript acquisition to the final printed or digital product. This includes an understanding of editorial processes, production, distribution, and marketing.
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Industry Activities and Associations: Students will familiarize themselves with the key activities in book publishing and the role of industry associations, such as the International Publishers Association and regional bodies, in shaping policies and supporting professionals within the industry.
- Lecturer : Obioma Rachael Ozioko