This course examines the structure, operations, and management of advertising and public relations agencies. It introduces students to how agencies are organized, including key departments such as account management, creative, media planning, and public relations. The course explores how agencies develop and execute campaigns, manage client relationships, and coordinate internal teams to deliver effective communication strategies.
Students will also learn about agency leadership, budgeting, pitching for clients, ethical considerations, and the impact of digital media on agency operations. Through case studies and practical exercises, the course equips students with the skills needed to understand and function effectively within advertising and PR agencies.
- Lecturer : KOSISOCHUKWU ENE