COURSE CODE: GOU PAD 104
COURSE TITLE: INTRODUCTION TO MARKETING ADMINISTRATION
COURSE OUTLINE
1. The concept and nature of market
2. Categories of market
3. The role of government in the establishment and maintenance of market
4. Composition and functions of market authority/Relationship between the government and market authority
5. Market Guilds, market crisis and causes of market crisis and solutions to market crisis
6. Role of the Nigerian stock market and contribution of market to National Development
7. Compararison of urban and rural market
8. Difference between open market and stock market
- Lecturer : Dr. Rosemary Uche Eneiga